Streaming services account for 75% of all music listening in 2018, up from 50% in 2016

Anyone who knows anything about today’s music culture knows that
streaming is the preferred form of music consumption. But on
Friday, figures from Nielsen showed how far streaming come in the
span of two to three years.

The
Mid-Year Music Report
revealed that in the first half of
2018, Americans streamed
403 billion songs,
via both video and audio services. That’s
almost 100 billion songs more than what they streamed in all of
2015, when streaming accounted for as much as
half of US music revenue
. Comparing apples to apples, as this

chart from Statista
does, streaming accounted for 25% more of
the United States’ total music consumption in the first half of
2018 than it did during the same period of time in 2016.

In fact, streaming accounted for three times as much of American
music consumption in the first half of 2018, as physical album
sales, digital album sales, and digital track sales combined.

source
Jenny Cheng/Business Insider

This post was originally published here

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