Post Malone & Drake Rule Nielsen Music’s Mid-Year 2018 R&B/Hip-Hop Charts

Post Malone’s smash album beerbongs & bentleys and Drake’s hit single “God’s Plan” rule Nielsen Music’s mid-year 2018 R&B/hip-hop charts. The former finishes as both the most popular R&B/hip-hop album and the top-selling R&B/hip-hop album of the first six months, while the latter is the top-selling digital song and the most streamed tune in the genre.

In the tracking period of Dec. 29, 2017, through June 28, 2018, beerbongs & bentleys earned 1.79 million equivalent album units. Of that sum, 258,000 were in traditional album sales.

Equivalent album units are comprised of traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit — through June 28, ahead of the previously announced weighting change — equaled one album sale, or 10 individual tracks sold from one album, or 1,500 on-demand audio streams generated by songs on an album. (For the sake of clarity, equivalent album units do not include listening to music on broadcast radio or digital radio broadcasts.)

Overall equivalent album units for the R&B/hip-hop genre totaled 70.13 million for the first half of the year — up 21.6 percent. Traditional album sales in the genre fell a sizable 26.9 percent to 10 million, while R&B/hip-hop digital song sales dropped 29.3 percent to 46.56 million.

Total R&B/hip-hop on-demand streams grew 46.3 percent to 121.3 billion, while audio alone on its own vaulted 48.3 percent to 83.2 billion and R&B/hip-hop video streams gained by 42 percent to 38.1 billion.

2018’s Mid-Year Top 10 R&B/Hip-Hop Albums (Based on Overall Equivalent Album Units*)
1. Post Malone, beerbongs & bentleys (1,791,000)
2. Cardi B, Invasion of Privacy (1,113,000)
3. Migos, Culture II (1,088,000)
4. Soundtrack, Black Panther: The Album (1,058,000)
5. J. Cole, KOD (794,000)
6. Post Malone, Stoney (788,000)
7. XXXTentacion, ? (769,000)
8. Kendrick Lamar, DAMN. (640,000)
9. Bruno Mars, 24K Magic (528,000)
10. Khalid, American Teen (527,000)

2018’s Mid-Year Top 10 Selling R&B/Hip-Hop Albums
1. Post Malone, beerbongs & bentleys (258,000)
2. J. Cole, KOD (241,000)
3. Soundtrack, Black Panther: The Album (209,000)
4. Cardi B, Invasion of Privacy (178,000)
5. Bruno Mars, 24K Magic (150,000)
6. Kendrick Lamar, DAMN. (150,000)
7. Eminem, Revival (126,000)
8. Kanye West, ye (117,000)
9. The Weeknd, My Dear Melancholy (117,000)
10. Migos, Culture II (95,000)

2018’s Mid-Year Top 10 Selling Digital R&B/Hip-Hop Songs
1. Drake, “God’s Plan” (959,000)
2. Bruno Mars & Cardi B, “Finesse” (592,000)
3. Post Malone featuring Ty Dolla $ign, “Psycho” (491,000)
4. The Weeknd & Kendrick Lamar, “Pray for Me” (386,000)
5. Post Malone featuring 21 Savage, “Rockstar” (378,000)
6. Drake, “Nice for What” (378,000)
7. NF, “Let You Down” (341,000)
8. Post Malone, “I Fall Apart” (297,000)
9. Cardi B, Bad Bunny & J Balvin, “I Like It” (296,000)
10. Kendrick Lamar & SZA, “All the Stars” (281,000)

2018’s Mid-Year Top 10 On-Demand R&B/Hip-Hop Song Streams (Audio and Video Combined)
1. Drake, “God’s Plan” (1,121,024,000)
2. Post Malone featuring Ty Dolla $ign, “Psycho” (576,223,000)
3. BlocBoy JB featuring Drake, “Look Alive” (542,548,000)
4. Post Malone featuring 21 Savage, “Rockstar” (542,186,000)
5. Drake, “Nice for What” (484,468,000)
6. Bruno Mars & Cardi B, “Finesse” (428,922,000)
7. XXXTentacion, “Sad!” (422,654,000)
8. Post Malone, “I Fall Apart” (419,075,000)
9. Migos featuring Drake, “Walk It Talk It” (418,139,000)
10. Offset & Metro Boomin’, “Ric Flair Drip” (409,021,000)

2018’s Mid-Year Top 10 On-Demand R&B/Hip-Hop Audio Streams
1. Drake, “God’s Plan” (654,993,000)
2. Post Malone featuring Ty Dolla $ign, “Psycho” (381,741,000)
3. BlocBoy JB featuring Drake, “Look Alive” (361,484,000)
4. Drake, “Nice For What” (339,141,000)
5. Post Malone featuring 21 Savage, “Rockstar” (331,467,000)
6. XXXTentacion, “Sad!” (270,820,000)
7. Migos, “Stir Fry” (269,060,000)
8. Kendrick Lamar & SZA, “All the Stars” (258,404,000)
9. Post Malone, “I Fall Apart” (255,099,000)
10. Offset & Metro Boomin’, “Ric Flair Drip” (253,122,000)

2018’s Mid-Year Top 10 On-Demand R&B/Hip-Hop Video Streams
1. Drake, “God’s Plan” (466,032,000)
2. Bruno Mars & Cardi B, “Finesse” (225,446,000)
3. 6ix9ine, “Gummo” (221,117,000)
4. Lil Pump, “Gucci Gang” (211,876,000)
5. Post Malone featuring 21 Savage, “Rockstar” (210,718,000)
6. Post Malone featuring Ty Dolla $ign, “Psycho” (194,482,000)
7. Migos featuring Drake, “Walk It Talk It” (191,922,000)
8. Lil Dicky featuring Chris Brown, “Freaky Friday” (191,670,000)
9. Childish Gambino, “This Is America” (181,851,000)
10. BlocBoy JB featuring Drake, “Look Alive” (181,063,000)

Source: Nielsen Music, for the tracking period of Dec. 29, 2017 – June 28, 2018.

* Note: Nielsen Music’s consumption unit totals for albums include SEA and TEA for an album’s songs registered before an album’s release, but during the tracking period.

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