FREE children’s books on easyJet: ‘Parents fear their kids’ literacy is in danger’

Titles such as Peter Pan, Alice in Wonderland, Kid Normal, The Jungle Book, Dr Dolittle and The Secret Garden will be found in the passenger’s seat-pockets to encourage children to read again.

The initiative is the ‘world’s largest in-flight holiday lending library”.

The UK’s largest airline has partnered with Bloomsbury Children’s Books and Alma Books for the project, which is being supported by The National Literacy Trust. The initiative will see the books distributed across the airline’s fleet of 300 aircrafts.

The announcement follows a new study into child literacy, which polled 2,000 British parents with children aged between 6 – 12, revealing that their child has fewer than 10 books at home.

The study also revealed that three-quarters of parents (75%) said that they were concerned that their child’s vocabulary may be affected due to reading fewer books.

Tina Milton, Director of Cabin Crew at easyJet said: “Reading is so important for fuelling a child’s development, vocabulary and imagination and a flight provides the perfect opportunity for them to get stuck into a book. We are passionate about creating family friendly initiatives that make flying with us fun and easier for parents.”

Campaign ambassadors and best-selling authors of the children’s book ‘Kid Normal’, Greg James (BBC Radio 1) and Chris Smith said: “One of the main reasons we wanted to write Kid Normal was to de-mystify the role of ‘the author’ as serious and impenetrable figures and to show that reading and writing stories is not only one of the most amazing uses of your imagination but show that it is something that is for everyone.”

Nearly half of the children (42.5%) surveyed by the National Literacy Trust said that they rarely read outside of the classroom with three in ten (30%) admitting that they never pick up a book past school hours.

The charity’s statistics also show that the average child (aged 8-18) spends just 26 minutes per day reading physical books.

Jonathan Douglas, Director of the National Literacy Trust said: “Books have the power to transform children’s lives, which is why it is so alarming that more than three-quarters of a million children in the UK don’t have a single book to call their own, and one in five haven’t been to a library in the past year.

“Getting books into the hands of children, and helping them discover a love of reading, can set them on the path to a more successful future. easyJet’s Flybrary initiative is a fantastic way of getting thousands of children into reading this summer.”

EasyJet’s fleet of Flybraries will enable children to start reading books on a flight and then when they land download free samples of the books.

The website will also host the airline’s summer writing competition to help children spread their creative writing wings.

Passenger can download free book samples at

Customers also have the opportunity to buy their favourite books on board at with a 40% discount from Bloomsbury Children’s Books and Alma Books.

This post was originally published here

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