easyJet launches huge campaign to get British children reading again

A new study into child literacy reveals that almost 38% of parents say their child has fewer than 10 books at home.

And on average, British children aged between six and 12 have not visited a public library in over six months. 

The research by easyJet has led to the launch of a European-wide initiative to encourage youngsters to get hooked on a book this summer.

And now, the airline has introduced 300 “flying libraries” stocked with 17,500 children’s books translated in seven languages.

easyJet plane


CAMPAIGN: easyJet are encouraging British children to read more

“We are passionate about creating family friendly initiatives that make flying with us fun and easier for parents”

Tina Milton, Director of Cabin Crew at easyJet

The results also show that reading for pleasure is in decline with the average British child reading only 11 books a year.

The poll of 2,000 British parents with children came after easyJet teamed up with Bloomsbury Children’s Books and Alma Books to put titles such as Kid Normal, Peter Pan and Alice in Wonderland into passenger seat-pockets.

Tina Milton, director of cabin crew at easyJet said: “This summer we will fly approximately five million families across Europe on their summer holidays and our in-flight lending library is stocked with over 17,500 books ready for children to pick up, read and then leave behind for the next passenger. 

“Reading is so important for fuelling a child’s development, vocabulary and imagination and a flight provides the perfect opportunity for them to get stuck into a book.

“We are passionate about creating family friendly initiatives that make flying with us fun and easier for parents.”

easyJet book campaign

POLL: 2,000 British parents were quizzed

Campaign ambassadors and best-selling children’s authors Greg James and Chris Smith said: “One of the main reasons we wanted to write Kid Normal was to de-mystify the role of ‘the author’ as serious and impenetrable figures, and to show that reading and writing stories is not only one of the most amazing uses of your imagination but to show that it is something that is for everyone.

“It’s an incredibly rewarding and fun activity and when easyJet told us their plans to get books into the hands of kids and to encourage them to write their own, we couldn’t have been more keen to get involved. 

“Writing our series of books has been one of the most enjoyable things we’ve ever done and we want to encourage as many people as possible to give it a go.”

The duo launched the initiative at London Gatwick Airport yesterday with a special reading and book signing for young travellers.

This post was originally published here

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